Master in Marketing Management (MMM)

Master in Marketing Management (MMM)

Award: Master in Marketing Management
Duration: 6–9 Months (Full-Time)
Total Credits: 30–33 (Equivalent to 90 ECTS)

Programme Overview

The Master in Marketing Management (MMM) offers a dynamic and accelerated pathway for future marketing leaders. It blends advanced marketing strategy, consumer insight, and digital innovation to prepare graduates for leadership roles in brand management, digital marketing, and international business development. The programme emphasizes analytical thinking, creativity, and applied learning aligned with global marketing standards.

Programme Aims & Learning Objectives
  1. Develop strategic and analytical marketing leadership skills for global business environments.
  2. Strengthen understanding of consumer behaviour, psychology, and customer relationship management.
  3. Equip learners with digital marketing and analytics tools for effective decision-making.
  4. Foster innovation and brand strategy capabilities through applied research and consultancy projects.
Category:

Description

Programme Pathway / Structure

The programme integrates core marketing modules (24 credits) with a capstone research project (6–9 credits), designed to be completed over two intensive academic terms.

Code Course Title Credits Content Summary
MKT 701 Strategic Marketing 3 Principles and practices of strategic marketing planning, competitive positioning, and segmentation.
MKT 702 Consumer Psychology 3 Understanding consumer decision-making processes and cultural influences in global markets.
MKT 703 Digital Marketing & Social Media 3 Strategies for managing online marketing, SEO/SEM, influencer campaigns, and digital engagement.
MKT 704 Marketing Analytics & CRM 3 Application of data analytics, predictive modelling, and customer relationship management tools.
MKT 705 Global Brand Management 3 Development of international branding strategies and integrated marketing communications.
MKT 790 Research Methods 3 Quantitative and qualitative research techniques for marketing analysis and project design.
MKT 799 Capstone Project 6 Applied consultancy or research project addressing real-world marketing challenges; includes oral defense.
Credit Distribution Summary
Component Credits
Core & Elective Modules 21–24
Research Methods 3
Capstone Project 6
Total 30–33
Delivery & Schedule
  • Full-Time Mode: 6–9 months (2 academic terms)
  • Format: Blended (on-campus + online hybrid learning)
  • Learning Methods: Case studies, marketing simulations, brand projects, and research presentations
Term Courses Credits
Term 1 (Months 1–4) MKT 701, MKT 702, MKT 703, MKT 704 12
Term 2 (Months 5–9) MKT 705, MKT 790, MKT 799 (Capstone Project) 18–21
Entry Requirements
  • Honours Bachelor’s degree (minimum GPA 3.0/4.0) in Business, Marketing, Communications, or a related discipline.
  • Applicants from other academic backgrounds may be considered based on relevant professional experience.
  • English Proficiency: IELTS 6.5 (no band below 6.0), TOEFL iBT 90+, or an equivalent proficiency examination.
  • Required Documents: Statement of Purpose, Academic Transcripts, Two References, and CV.
Key Features / Advantages
  • Accelerated 6–9 month completion suitable for marketing professionals and recent graduates.
  • Combines strategic marketing, analytics, and digital transformation.
  • Practical capstone project with real-world marketing or consulting applications.
  • Aligns with international marketing standards (CIM, AMA frameworks).
  • Ideal for careers as Marketing Manager, Brand Strategist, Digital Marketing Specialist, or Market Research Analyst.

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