Master in Marketing

Master in Marketing

Award: Master in Marketing
Duration: 6–9 Months (Full-Time)
Total Credits: 30–36 (Equivalent to 90 ECTS)

Programme Overview

This accelerated Master in Marketing provides a fast-track, career-focused pathway for graduates seeking to enhance their expertise in digital marketing, consumer behavior, brand management, and marketing analytics. It is designed for professionals aiming to lead strategic marketing initiatives in a data-driven global business environment. The course integrates modern marketing theory with practical projects, real-world case studies, and research-based insights.

Programme Aims & Learning Objectives
  1. Develop analytical and strategic thinking in contemporary marketing management.
  2. Build expertise in digital marketing, consumer insights, and brand strategy.
  3. Strengthen research and critical thinking skills through applied marketing projects.
  4. Enable the use of marketing data and technology to design and implement global marketing strategies.
Category:

Description

Programme Pathway / Structure

The programme blends core and elective marketing courses (24 credits) with a marketing research project (6–9 credits), completed in two academic terms.

Code Course Title Credits Content Summary
MKT 701 Strategic Marketing Management 3 Advanced strategies for developing, implementing, and evaluating competitive marketing plans.
MKT 702 Consumer Behaviour & Market Psychology 3 Study of consumer attitudes, motivations, and cultural influences on purchasing behavior.
MKT 703 Digital & Social Media Marketing 3 Management of digital platforms, SEO/SEM strategies, content marketing, and analytics.
MKT 704 Marketing Analytics & Data Insights 3 Quantitative and qualitative data tools for decision-making and campaign performance tracking.
MKT 705 Global Branding & Communication Strategy 3 Brand positioning, integrated marketing communications, and cross-cultural marketing.
MKT 706 Services & Business-to-Business Marketing 3 Principles and practices of B2B and service industry marketing, including relationship management.
MKT 790 Research Methods in Marketing 3 Applied research design, data collection, interpretation, and presentation techniques.
MKT 799 Applied Marketing Project / Master’s Thesis 6–9 Capstone research or consultancy project solving a real marketing challenge; includes oral defense and professional report.
Credit Distribution Summary
Component Credits
Core & Elective Modules 21–24
Research Methods 3
Thesis / Applied Project 6–9
Total 30–36
Delivery & Schedule
  • Full-Time Accelerated Mode: 6–9 months (2 academic terms)
  • Format: Blended learning (on-campus + online integration)
  • Learning Methods: Simulations, marketing strategy workshops, digital campaign projects, and research labs
Term Courses Credits
Term 1 (Months 1–4) MKT 701, MKT 702, MKT 703, MKT 704 12
Term 2 (Months 5–9) MKT 705, MKT 706, MKT 790, MKT 799 (Project) 18–24
Entry Requirements
  • Honours Bachelor’s degree (minimum GPA 3.0/4.0) in Business, Management, or related field.
  • Applicants from non-business backgrounds may apply with relevant experience.
  • English Proficiency: IELTS 6.5 (no band below 6.0), TOEFL iBT 90+, or an equivalent proficiency examination.
  • Documents Required: Statement of Purpose, Academic Transcripts, Two References, and CV.
Key Features / Advantages
  • Accelerated 6–9 month structure designed for fast-track professional growth.
  • Integrates strategy, analytics, and digital marketing skills relevant to global markets.
  • Includes an applied research or consultancy project with real business partners.
  • Ideal for careers in Marketing Management, Brand Strategy, Digital Media, and Consultancy.

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